Navigating the New Retail Landscape – A Guide for Business Leaders
Jonathan is Academic Director of the Oxford Institute of Retail Management and Deputy Dean at the University of Oxford’s Said Business School.
OXIRM undertakes a range of both commissioned and public domain research with direct relevance to practitioners, but which is nevertheless grounded within rigorous academic scholarship. He is also Associate Director of the Consumer Data Research Centre, an ESRC Data Investment. Jonathan’s own teaching and research has focused primarily on the retail sector for the past 30 years.
His book ;
- Describes the new landscape of retailing globally
- Extensive number of global case studies and examples offer clear learnings for readers
- Provides guidance on the skills and capabilities needed by retail enterprises and their leaders to achieve success
Please see a blogpost from Professor Leigh Sparks – Director of the Institute of Retail Studies at the University of Stirling about the book